What a listing costs

Claiming and correcting — free

Claim your listing and you can fix the name, the address, the phone number and the website, as often as you like, for nothing. That is not a trial and it does not expire.

Those are our facts, from our data, and we may well have them wrong. Charging a business to correct our mistake about them would be a racket.

Your own material — $29 a month

• A description, in your words, of what you do and who for.
• The services you want to be found for.
• Opening hours.
• Photographs of the actual place, the work, the people.
• A dashboard showing how the page is being read.

None of that exists until you write it. You are paying to publish your own material on a page we host and keep online. Cancel and it comes down; the corrected facts stay corrected.

What is not for sale, at any price

• Position in any list. Results are ordered the same way for everyone.
• Any badge, rating or award.
• Removal or suppression of a competitor.
• Any promise about customers, calls, or where you turn up in Google.

A directory that sells its own rankings stops being worth reading, and then it stops being worth appearing in. We would rather sell less.

Worth knowing before you decide

Most of what currently reads these pages is machines: search engine crawlers, and the bots that feed AI assistants. They outnumber people by a very long way. We are not going to dress that up, and your dashboard reports the two numbers separately and never adds them together.

What it means in practice is that the honest reason to fill this page in is to control what is said about your business in a place that machines and people both read — not because we can promise you the phone will ring. If the people number is small, the dashboard will show you that it is small.